Marketing, Morality and the Natural Environment Andrew Crane

ISBN: 9781134612703

Published: January 1st 2002

ebook

224 pages


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Marketing, Morality and the Natural Environment  by  Andrew Crane

Marketing, Morality and the Natural Environment by Andrew Crane
January 1st 2002 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 224 pages | ISBN: 9781134612703 | 4.37 Mb

This volume provides a new look at marketing, and in particular the move to establish ostensibly green marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers and employeesMoreThis volume provides a new look at marketing, and in particular the move to establish ostensibly green marketing.

Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers and employees understanding of the green marketing activities and processes that take part in their organisations.



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