The Persona Principle: How to Succeed in Business with Image Marketing Derek Lee Armstrong

ISBN: 9780684802695

Published: May 8th 1997

Paperback

240 pages


Description

The Persona Principle: How to Succeed in Business with Image Marketing  by  Derek Lee Armstrong

The Persona Principle: How to Succeed in Business with Image Marketing by Derek Lee Armstrong
May 8th 1997 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 240 pages | ISBN: 9780684802695 | 4.33 Mb

Image Is PowerImage is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the worlds leading enterprises.

Youll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how toBecome successful without capitalOvercome the two biggest obstacles to success -- invisibility and incredibilityCapitalize on the five hottest consumer trends to become a market leaderWipe out your competition with the five Power PersonasEmploy the 8 Persona Factors -- the most important ways to build imageUse the 88 Persona Codes -- the proven techniques of Image-MarketingFind out how credible you are to your audienceRate all of your Persona Assets and LiabilitiesBuild a Persona Plan -- a step-by-step marketing plan for successWhether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.



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